canadian tire

Review-to-win!

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cracker barrel

all american
collect 'n win

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International Delight

hazelnut Blitz

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Overwaitea

ultimate reward
sweepstakes

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Canadian Tire Review-to-win

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Challenge

Canadian Tire had done their research. They knew that customer reviews were highly effective at influencing purchase decisions. So the obvious next step was to increase the volume of reviews on CanadaianTire.ca, right? The question was, how?

Solution

Canadian Tire used our Reviews & Testimonials technology to create their Review-to-Win promo. The program was dead simple; Review a product and get a chance to spin the wheel for great prizes. Reviewers could earn extra spins by sharing the promo on social networks and opting into Canadian Tire's email list.

step one
Earn Spins by Writing Reviews

Review Management Technology

We integrated with BazaarVoice's review management technology so shoppers got their spins immediately after submitting their product review. After all, today's world is all about instant gratification, right?

step two
Spin the Wheel to get Entries!

want more info about this program?

613 728 5865
strategy@launchfire.com
hook me up!

Cracker Barrel All-American Summer Spin 'N Win

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Challenge

Every summer Cracker Barrel battles for their share of the hungry road tripper market. So they asked us to develop a program to engage customers through the summer months, amplify their message on social networks, and drive traffic into their stores.

Solution

We used our collection game module to create the All-American Summer Spin 'N Win. The program featured digital board game that encouraged participants to spin a wheel to cruise around the game board and collect sets of properties for a chance to win. To earn extra spins participants could join CB's email list, share duplicate properties on social networks and answer quiz questions about CB's Wholesome Fixin's summer menu. To drive store traffic we instantly awarded gift cards right within the game!

step one
Complete Activities to Earn Spins
step two
Spin the cap to move around the board!
step 3
Complete Sets to Get Entries

want more info about this program?

613 728 5865
strategy@launchfire.com
hook me up!

International Delight Hazelnut Blitz

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Challenge

For the launch of their new hazelnut creamer WhiteWave's International Delight needed a digitalpiece to complete their launch strategy. Specifically they wanted to target primary shoppers, and drive awareness of the new product. They also wanted to drive email opt ins, and sales to boot!

Solution

Yup, shifting demographics have more and more men cutting coupons and squeezing avocados but women still do the overwhelming majority of grocery shopping in a the US. So when this brief hit our shores we immediately thought “advergame”! While most people think games are for greasy basement-dwelling teenagers, 18-50 year-old women are actually America's most active casual gamers. No sh@t! So we build Hazelnut Blitz, a gamified digital promotion that featured a sweepstakes and a custom advergame.

Play on the go!

The 20-round puzzle advergame seamlessly integrated the new product, brand mascots and International Delight messaging.

Get more game plays

The sweepstakes rewarded participants for playing the game, sharing on social networks, joining ID's email list and entering purchase codes. That's right, this puppy tied directly to sales. That's what we're talkin' ‘bout!

want more info about this program?

613 728 5865
strategy@launchfire.com
hook me up!

Overwaitea Ultimate Rewards Sweepstakes!

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Challenge

Loyalty marketers are always looking for ways to attract new members and drive businessfor their program partners. The tricky part is measuring a program's impact on partner sales. Overwaitea tapped us because they knew it wasn't our first loyalty rodeo!

Solution

Overwaitea's Ultimate Rewards Sweepstakes featured a Spin & Win game in which folks won instant prizes and grand prize draw entries.

Everyone was
welcome to play!

First of all the program was open to everyone, not just More Rewards members. That's cuz we wanted to get non-members into the program so we could educate them about More Rewards. Makes sense, right?

Stay in the game

We gave new registrants a few free spins but when they ran out they had to earn more. They earned more by, learning about the More Rewards program, joining the program, sharing on social nets and shopping @ partner stores (and we could track that btw!). So members and non-members alike could earn spins.

Spin for entries!

The spin game doled out grand prize draw entries, secondary prizes, and loads of More Rewards points. The logic? Imagine you're not a More Rewards member but you've learned about the benefits of the program and you keep earning free points.
At a certain point you're gonna sign up, right?! Just saying...

want more info about this program?

613 728 5865
strategy@launchfire.com
hook me up!

Recent Work

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    Props!
    Top Shop Designation
    (4 years running)
    Summit Creative Award
    Silver
    Communicator Awards
    Interactive Media Interactive Media Excellence Excellence Distinction
    Hermes Creative Awards
    Platinum Gold Gold
    AVA Digital Awards
    Gold

    Get In Touch

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