Launchfire is an interactive promotions company specializing in contests and sweepstakes, advergames, user-generated content and viral marketing. We have run successful interactive promotions in more than 20 countries for many of world’s leading brands and agencies. We are the only company that combines a complete range of contest/sweeps services with the ability to develop high-quality interactive content. We deliver the best results because we understand how to motivate consumers. We help our clients:
Every marketing campaign aspires to increase sales. Our PIN-on-Pack and interactive coupon systems allow you to measure the impact of your promotion on sales.
Launchfire’s promotions will keep consumers engaged with your brands. How do we do it? We think like the consumer. We build promotions that offer value to your target audience in exchange for their participation. We make it fun for them to interact with your brand! The result? Our promotions keep consumers engaged with your brands for hours.
Our interactive promotions are effective tools for acquiring email and SMS opt-ins, which guarantees access to your audience long after your media dollars have been spent. When you run Television, Radio, Outdoor or even traditional banner advertising campaigns, you are renting access to an audience from the broadcasters. When your campaign ends, so does your access to that audience. Our solutions allow you to buy access to your audience instead of renting it.
Launchfire is the industry leader in building one-to-one marketing relationships with consumers. Our promotions generate email and SMS opt-in rates as high as 91% and 33% respectively.
Using a number of proven methods, we educate consumers about your offering. Our instant win games and advergames can convey your brand messaging during gameplay or by dynamically serving video and/or flash advertisements between rounds of game play. We can even target individual consumers with specific creative by asking a few questions during the promotion registration process.
Our interactive promotions platform can be configured to motivate consumers to view interactive demos about your offering. The platform also has features to drive and measure message retention. Interactive promotions can be very effective solutions for educating consumers. Once we understand your goals and your messaging, we’ll provide recommendations on how to best to educate your target audience.
Launchfire has taken viral marketing to whole new level. Our strategy and technology teams have collaborated to create new solutions that motivate consumers to spread the word using:
We are constantly creating new viral marketing solutions to deliver the highest pass-along rates and ROI for our clients.
Interactive promotions can serve as an effective centerpiece or just an online component of integrated marketing campaigns. Let us show you how to increase ROI by incorporating an interactive promotion into your integrated campaign.
