I’ve have recently taken interest in Sheperd Fairey’s story. Fairey is an LA street artist, known for is his iconic “Warholesque” designs, inspired by the underground skateboarding scene and his passion for music. In 2001 Fairey launched his lucrative clothing company, OBEY which sells across 20 countries worldwide. › Continue reading

Everyone is back from their holidays at the Launchfire office, laden with holiday trinkets. › Continue reading

Today’s consumers are wiser and wield more power than ever before. They have been absolutely saturated with marketing in every conceivable form. It takes something novel, something exciting, to motivate them. › Continue reading