iPromo News - For Marketers

Get ideas, advice, best practices and more from
iPromo News Launchfire's quarterly newsletter.

GameWatch - For Consumers

Be there first to find out about new contests, sweepstakes
and games! Sign up for our GameWatch newsletter now.
Home > Resource Center

RESOURCES

SEARCH


CASE STUDIES

CONTACT

CAREERS

Line Seperator
Archive for February, 2009
Border
My rant about one-page promotions
Written by John Findlay on Tuesday, February 17th, 2009
Filed under: Interactive Promos

All too often I come across what I call “One-pagers”.  You’ve seen them.  They’re the online contests that display prizing visuals and a registration form on a single page.  After entering my personal info and clicking submit I’m shown a Thank You page and the virtual door.  Frankly I don’t understand why advertisers run promotions like this.  All I see is a missed opportunity.   › Continue reading

Border
Who should get credit for the Obama HOPE poster?
Written by Sylvie Bissonnette on Wednesday, February 11th, 2009
Filed under: Creative Thoughts, Latest Work

I’ve have recently taken interest in Sheperd Fairey’s story. Fairey is an LA street artist, known for is his iconic “Warholesque” designs, inspired by the underground skateboarding scene and his passion for music. In 2001 Fairey launched his lucrative clothing company, OBEY which sells across 20 countries worldwide. › Continue reading

Border