Interactive promotions  are an increasingly popular online marketing tactic because they can engage and educate consumers while driving sales and email opt-ins. Unfortunately, their rise in popularity has brought with it a proliferation of poorly executed campaigns. What’s bugging me right now is the number of weak instant win game executions I see online. So that’s what I’m going to rant about today. › Continue reading

I’ve been playing around with Flash CS4 for the past month, learning all of the new tools it offers. And I have to say, it’s quite obvious that this release is a huge improvement over the previous versions. The list of new enhancements that will improve our work is too long to reproduce here, so this post will focus on the new animation tools. › Continue reading

Well, it’s that time of year again. All those holiday promotions we marketers have slaved over for months are rolling out to be viewed by the masses—or at least we hope they will be. › Continue reading

To be a successful designer in our industry of interactive promotions, you must produce incredible, eye-catching work while keeping up with the industry’s fast pace. However, as we all know, long work days and extended to-do lists can leave us stressed and at a loss for inspiration. I have compiled a list of tips that may help if you are experiencing designer’s block: › Continue reading