Hello again. Now that you’re all limbered up with its and it’s (see my first Grammar Grump post), here are the remaining 3 Worst Things You Can Do to Your Copy. › Continue reading

Today’s consumers are wiser and wield more power than ever before. They have been absolutely saturated with marketing in every conceivable form. It takes something novel, something exciting, to motivate them. › Continue reading

Hi everybody. My name is Lindsay and I’m Launchfire’s resident copywriter. In a past life, I was a translator. If you know any translators, you know they are horrendously nit-picky grammar maniacs who love to lecture about scary things like comma splice errors. While I do love a good comma splice error, I realize that telling you about them ad nauseam will probably make you either fall asleep or run away. › Continue reading

As part of our upcoming white paper initiative (6 Ways to Motivate Consumers Using Interactive Promotions), we conducted a consumer survey. One of the things we asked was: what prizing is most likely to motivate participation in a promotion? Here’s what we learned. › Continue reading