Interactive promotions can yield amazing returns on investment … provided they’re executed thoughtfully and with enough attention to detail. Make sure to protect the investment you’re making in an interactive promotion—and get the best chance at incredible results—by avoiding the following common mistakes:

1. 1. Failing to identify your goals up front
2. Interactive promotions can be used to satisfy a myriad of objectives. These include driving sales, increasing trial, capturing emails, educating consumers, and boosting Facebook fans and Twitter followers. To ensure that you maximize the return on your promotion, identify your goals up front. You can then integrate tactics designed to reach each goal. › Continue reading