Educate your customers
Everyone hates ads. So how do you get customers to care about your digital banking products and their benefits? Simple. Game-based marketing.
Educate as they play
Fun customer experience!
Give customers a reason to go digital. Reward them when they download your app or login to their online banking.
160,000 new app downloads in 8 weeks
120th to 14th app in Canada
17% increase in digital banking registration
Support your new tech
Your customers will have lots of questions when they first try your products. Support your new tech with simulations so customers can practice using products in a risk free environment.
Make it a habit
Old habits die hard. Build new ones. Reward customers when they use your digital products.
Build usage habits
82% of new users continue using app post-promo
Reward for regular use
26% increase in mobile app engagement
Track the metrics you actually care about and prove the business impact of your campaign.