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Home > How We Do It

HOW WE DO IT

LATEST PROMOTIONS

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Our interactive promotions platform is the online advertising industry’s single most effective solution for motivating consumer behavior. The platform is the result of nine years of learning and is constantly being upgraded to apply newly learned best practices. The platform can be configured to:

SWEEPSTAKES

An effective interactive sweepstakes is more that just an online registration form and prizing visuals. Properly designed sweepstakes deliver significant ROI by motivating consumer behavior. Based on your marketing objectives our team of strategists will design a sweepstakes solution to deliver maximum ROI.

A Launchfire Interactive Promotion

INSTANT WIN

Our instant win games are more than a mouse-over or one-click experience. We build fun and engaging instant win games that convey key brand messaging and keep consumers coming back throughout the promotion.

POST-A-LINK/BANNER

In addition to the standard tell-friend viral email system our interactive promotions platform features Launchfire’s Post-A-Link/Banner technology. Registrants can earn additional chances to win for posting a link to your promotion on:

Post-A-Link is a highly effective, low cost solution for driving traffic to your online promotion.

THEY WIN/YOU WIN!

Launchfire’s They Win/You Win! technology awards referring users a prize if a person they referred wins the sweepstakes or instant win game. This system has proven to significantly increase the use our Tell a Friend and Post-A-Link systems. Incorporating They Win/You Win! in your promotions will increase viral marketing results and drive more traffic.

A Launchfire Interactive Promotion

ADVERGAMES

Launchfire is the only company that combines extensive sweepstakes and contest experience with ability to develop high quality custom advergames. Our team of strategists, game designers and developers are experts at creating advergames that satisfy client objectives while engaging consumer in an immersive brand experience.

In addition to custom advergames Launchfire offers a library of the off-the-shelf advergames which can be re-skinned for a client promotion. Our off-the-shelf advergames provide cost effective solutions that can fit within tighter timelines than our custom solutions.

Both our custom and off-the-shelf advergames can incorporate the following:

We are constantly creating new viral marketing solutions to deliver the highest pass along rates and ROI for our clients.

USER GENERATED

We have extensive experience designing, developing and maintaining promotions that incorporate user generated content. Whether it’s “submit a video”, “write a story” or “submit a picture” we’ve done it all. If you’re planning to incorporate user generated content into your marketing mix let us know. We’ll help you design a solution that drives the best results.

A Launchfire Interactive Promotion

SOCIAL NETWORKING

The social networking phenomenon presents many opportunities as well as potential pitfalls. Social networking has a unique set of rules and ethics to which advertisers must adhere in order to run successful programs within this arena.

We have a team dedicated to knowledge acquisition and developing technologies to help our clients tap into the social networking phenomenon. Give us a shout to find out how you can reach the more than 110 million unique visitors that frequent social networking sites each month.

TRACKING SYSTEMS

Mission Control is Launchfire’s custom interactive promotions tracking system. Featuring Live 24/7 access to activity reports, Mission Control provides an in-depth look at consumer activities on your promotional website(s). Armed with detailed performance statistics we are able to make concise campaign optimization recommendations and apply our learnings to future promotions.

CUSTOM SOLUTIONS

Do you have an interactive promotion idea that you would like to have executed? Launchfire’s talented development team can make your vision a reality. Share your idea with us and we’ll figure out how to build it.

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CONTACT US FOR A FREE IDEA!

North America: 800-896-4115 Outside North America: 001-613-728-5865 Email: info@launchfire.com