CLIENT SuperValu
PROMOTION: Hot off The Grill (Advergame & Sweepstakes)
Criticall Mass contracted us to create an interactive promotion for the client, the SuperValu grocery chain, for spring and summer 2007. The objectives for the promotion were to make the chain’s supermarkets top-of-mind during grilling season while promoting their online collection of grilling recipes.
CLIENT Dell and Intel
PROMOTION: Dell Guess to Win (Viral Promotion)
The Dell Guess to Win promotion was part of Dell’s launch of the newest customizable feature in the Inspiron line of notebooks: eight new system colours. With this promotion Dell aimed to make viral marketing more effective at driving traffic to the promotional site. The challenge to Launchfire was to devise a way of motivating users to spread the word about Dell’s latest promotion.
CLIENT AMD
PROMOTION: Virtual House (Instant Win)
AMD contracted us to develop a solution that would educate consumers about their wide range of technology solutions for the at-home user. The challenge was to educate users by getting them to read and absorb information about AMD’s offering.
CLIENT DELL
PROMOTION: What's that Track? (Advergame)
After the release of their new MP3 player, the DJ, Dell needed a solution to introduce it to the public. They asked Launchfire to create a promotion that would not only increase awareness of the product but also show consumers how easy it was to use.
