In corporate speak we build gamified promotions and training programs. In reality we fill shopping carts, pack restaurants & sell stuff. Best of all our programs are fun!

Peeps

John Findlay

Founder, Program Designer

John is a founding partner of the digital engagement agency, Launchfire (est. 1999). In his too-many years in the business he’s developed gamified digital engagement strategies & promotions for a mighty impressive list of leading marketers.

His gamification apprenticeship didn't start in 1999 though. John began honing his skills in early childhood where he gamified otherwise banal tasks in order to maintain interest. At an early age John’s parents beamed as he set the family record for most dandelions picked in 30 minutes. He then went on to set the school mark for balancing on the two back legs of his chair during class.

Mentioning those lofty accomplishments may make John seem boastful but they are highlighted not to show off, but to demonstrate that he comes by gamification honestly! Now, as a more seasoned designer, he uses gamification tactics to motivate everyone from consumers to Launchfire team members and even his kids. It's a simple doctrine; Make it a game and people'll play!


www.linkedin.com/in/john-findlay-a03545

Career Stats

Experience

Strategy

Gamification

Common Sense

Service

Graphic Design

Programming

AJ Pratt

Founder, Program Designer

AJ never met a game he wasn’t fascinated by. An avid gamer all his life AJ started put his experience to work when he co-founded Launchfire in 1999.

In the early years AJ served as Chief Tester of Fun Factor making sure the games we created were fun and addictive. In addition to beating the h&ll out of our games AJ has helped guide promotion strategies for our impressive list of of ridiculously awesome clients. And what do those clients like most about him? Two things:

  1. he’s always focused on driving ROI.
  2. the fact that he’s a straight shooter who’s always got their best interests at heart. Even if it means he’s got to call BS from time to time!

www.linkedin.com/in/aj-pratt-ab7480

Career Stats

Experience

Strategy

Gamification

Common Sense

Service

Graphic Design

Programming

Alex Lemaire

CTO/Chief Nerd

1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1


www.linkedin.com/in/saeven

Career Stats

Experience

Strategy

Gamification

Common Sense

Service

Graphic Design

Programming

Joel Lemaire

Director, Client Services

Jo heads up our Client Services department. He makes sure you get the best possible customer service and that your project runs smoothly. Joel can identify and mitigate risks well before they become threats to your project. You're gonna love him!


www.linkedin.com/in/joël-lemaire-9bb808a

Career Stats

Experience

Strategy

Gamification

Common Sense

Service

Graphic Design

Programming

Romeo Maione

Program Designer

Romeo’s an interesting cat. He spent six years as an international debater becoming North American Champ in 2012. He’s on the same Wikipedia page as Ted Cruz, and he’s worked on media strategy teams at both Carleton University and the Department of Foreign Affairs & International Trade.

In 2013 Romeo joined Launchfire where he helps design the award winning gamified digital promotions we create. That’s right, AWARD WINNING!


www.linkedin.com/in/romeo-maione-63b14680

Career Stats

Experience

Strategy

Gamification

Common Sense

Service

Graphic Design

Programming

Brandon Ferguson

Client Services

Brandon kinda makes us sick. Our clients are always talking about how great he is and how nice it is to work with him. Sorta makes you wanna kick him in the...


www.linkedin.com/in/brandonferguson

Career Stats

Experience

Strategy

Gamification

Common Sense

Service

Graphic Design

Programming

Digs

Values

    Props!
    Top Shop Designation
    (4 years running)
    Summit Creative Award
    Silver
    Communicator Awards
    Interactive Media Interactive Media Excellence Excellence Distinction
    Hermes Creative Awards
    Platinum Gold Gold
    AVA Digital Awards
    Gold
    ChicagoOttawa

    Get In Touch

    Want more info?

    - or -

    Email

    Follow

    Book a Demo

    Submit

    Thanks!

    We'll be in touch soon!