22 Hamilton Avenue North, Ottawa, Ontario, Canada K1Y 1B6

We’re a group of nerds, creatives, and thinkers who actually care about your results. That’s why we stick to our guns and point out dumb shit when we see it (even if it ruffles some feathers).

Plus we actually answer our phones!

Peeps

John Findlay

CEO, Founder, Dreamer

John began honing his skills in early childhood where he gamified otherwise banal tasks in order to maintain interest. At an early age John’s parents beamed as he set the family record for most dandelions picked in 30 minutes. He then went on to set the school mark for balancing on the two back legs of his chair during class.

Mentioning those lofty accomplishments may make John seem boastful but they’re highlighted not to show off, but to show that he comes by gamification honestly! Now, as a more seasoned designer, he uses gamification tactics to motivate everyone from consumers to Launchfire team members and even his kids. It's a simple doctrine; Make it a game and people'll play!


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Career Stats

Experience

Strategy

Gamification

Common Sense

Service

Graphic Design

Programming

AJ Pratt

Founder, Program Designer

AJ never met a game he wasn’t fascinated by. An avid lifetime gamer, AJ put his nerdy hobby to use in 1999 when he co-founded Launchfire.

In the early years AJ served as our Lame Police making sure our programs were fun and addictive. In addition to beating the hell out of our games AJ has helped guide program strategies for our impressive list of ridiculously awesome clients.

What do those clients like most about him?
Two things:

  1. he’s always focused on driving ROI.
  2. the fact that he’s a straight shooter who’s always got their best interests at heart. Even if it means he’s got to call BS from time to time!


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Career Stats

Experience

Strategy

Gamification

Common Sense

Service

Graphic Design

Programming

Alex Lemaire

CTO/Chief Nerd

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Career Stats

Experience

Strategy

Gamification

Common Sense

Service

Graphic Design

Programming

Joel Lemaire

Director, Client Services

Jo heads up our Client Services department. He makes sure you get the best possible customer service and that your project runs smoothly. Joel can identify and mitigate risks well before they become threats to your project. You're gonna love him!


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Career Stats

Experience

Strategy

Gamification

Common Sense

Service

Graphic Design

Programming

Romeo Maione

Program Designer

Romeo’s an interesting cat. He spent six years as an international debater becoming North American Champ in 2012. He’s a politics nerd and history buff whose favourite sport is driving his dad nuts in dinner table arguments.

When he’s not poking at his dad, Romeo helps design the award winning game-based marketing and training programs we create.


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Career Stats

Experience

Strategy

Gamification

Common Sense

Service

Graphic Design

Programming

Brandon Ferguson

Client Services

Brandon kinda makes us sick. Our clients are always talking about how great he is and how nice it is to work with him. Sorta makes you wanna kick him in the...


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Career Stats

Experience

Strategy

Gamification

Common Sense

Service

Graphic Design

Programming

Digs

Values

Props!
Top Shop Designation
(5 years running)
Summit Creative Award
Bronze 2017
Silver 2013
Hermes Creative Awards
Gold 2013, 2016,
2017, 2018
Platinum 2014
AVA Digital Awards
Gold 2016, 2018

Communicator Awards
Distinction 2013, 2014,
2017, 2018
Excellence 2013
Serious Play Awards
Silver 2017
BrandonHall Awards
Silver 2017
Gold 2018
Top 20 Company
Gamification 2018